The online design-retailer Betabrand has an interesting business plan. They disregard high-end craftsmanship, instead focusing on clothing that will get people noticed. They develop ideas, get them made, then sell them, releasing new batches of items every week.
Their Japants, which aim to highlight Japanese design and culture to Western consumers as the country still recovers from its devastating earthquake, are back in another limited run after their first two batches quickly sold out. Inspired by Japanese style with an American style fit, they are made from materials entirely sourced from Japan. Also, if you’ve ever wanted to attempt modeling, you might want to check out their website – if you’re feeling confident, you can upload a photo of yourself and be featured as a model.






