Our Man About Montreal gives you the inside style scoop.

Denim KingsWhen you do find this off-the-beaten-path jean shop way uptown near Highway 40 you won’t help but feel like you’ve entered somewhere that only those in-the-know frequent. Makes sense since Phil Pinto and Yannick van der Knaap, great friends, event promoters, and partners in the venture, have always had a knack for creating mystique around the trendiest places on the scene. Their game is designer denim brands at 40-70% off regular retail prices, rounded out by cool sportswear and footwear lines. The décor works as an extension of the concept – down a couple flights of metal stairs to the basement you’ll find the merch neatly arranged on racks and on tables, club music beat going.

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